This paper analyses news protection of pay day loans to be able to know how a ethical situation for state intervention and legislation ended up being built through kinds of mythological storytelling.

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By analysing the archetypal characteristics of news discourse, we could observe how specific a few ideas are legitimised through the ideological mechanisms of ethical stories. tales received on mythology regarding the world that is“other” the fl ding, in addition to tragedy. Archetypal functions were built for the borrower as target plus the loan that is payday as villain or trickster, using the latter drawing on spiritual and literary numbers as archetypes. This paper has revealed how, no matter what the ideological placement of specific papers, a ethical plot had been crafted which framed the industry as an issue that eventually served to justify state legislation for the industry.

Disclosure statement

No possible conflict of great interest ended up being reported because of the writers.

Records on contributors

Kate Budd finished her PhD at Newcastle University, studying the discourses of this pay day loan industry into the press that is british. This woman is now situated in Oxford and works in publishing.

Darren Kelsey is Head of Media, community, Heritage within the educational sch l of Arts and Cultures at Newcastle University. He researches mythology and ideology in modern media, culture and politics. Their current monograph, Media and Affective Mythologies, synergises methods to critical discourse studies aided by the work of Carl Jung, Joseph Campbell as well as other mythologists. Their psycho-discursive approach explores the depths associated with individual psyche to analyse the affective characteristics of storytelling.

Frank Mueller MA (Konstanz) MSc DPhil (Oxon) holds a Chair in Strategy & organization during the Newcastle University Business class. (more…)